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7 Steps to Attracting More Sleep Apnea Patients
Sleep disorders are on the rise. As more of the population becomes aware of this problem and its consequences, sufferers are increasingly seeking help from Sleep Physicians and even their dentists. But what does a dentist have to offer in this arena? As it turns out – quite a lot.
Why is My Dental Marketing So Expensive?
Is promoting your dental practice, getting more expensive? It sure seems so, doesn’t it? In this guide we discuss the evolution of dental marketing over the past 35 years or so. What used to work. What works today. What the costs were, and what the costs are today.
What’s Wrong with Dental Emergencies?
Occasionally we pound our spoons on our highchairs about some aspect of dental
marketing that we feel is being overlooked or under-considered. In this issue, our spoon bashing rant is about emergency patients. It’s called: “Why do so
many dentists hate emergency patients?” Subtitled: “What’s wrong with making some good dough today?”
Unlimited New Patients, Volume 3
This is the latest in our Unlimited New Patients Series, and we think it’s the best.
We’ve packed this book with virtually everything we’ve learned over more than three decades about attracting high-quality new patients into dental practices.
Unlimited New Patients, Volume 3 (Update)
Get the Supplement!
Things are changing fast in dentistry! After you’re read and absorbed the content in Unlimited New Patients, Volume 3, download this FREE update!
4 Zero Cost Steps to Grow Any Dental Practice
You don’t have a bottleneck, you say? With all due respect, there is greater than a chance you have a bottleneck and don’t realize it. Or you are on your way to creating one. It doesn’t matter if you bring new patients through hygiene or through the doctor’s chair. Either way, you are in or on your way to a bottleneck.
Dental Practice Stagnation: 8 Steps to Predict, Avoid or Rebound
In this guide you will learn:
- What is a revenue plateau? (There’s more than one)
- How to predict and prevent revenue stagnation.
- How to spot the exact causes of practice slumps.
- How a simple (and avoidable) marketing mistake can cause your practice revenue to crash.
- and more..
7 Steps to Attracting More Implant Patients
Dental implants are and have been sweeping the globe as the more permanent solution to tooth loss. The US being the most edentulous industrialized country on the planet, you can imagine the growth of the national dental implant market through the years.
5 Steps to Make Google Ad Campaigns Consistently Effective for a Dental Practice
Google Ad campaigns are no different than any other advertising channel. Done correctly, they produce new patients for dental practices. They can be consistently effective when managed consistently and properly. Done incorrectly, it is just like every other advertising medium. You will waste a lot of money and walk away believing they don’t work.
How to Choose the Right Associate
So, you own a dental practice and would like to hire an associate. We are going to leave judging clinical abilities to you, and dive into the business advantages and mistakes we’ve seen make or break owner/associate relationships over the past 30+ years. Like many business decisions, the more wisdom you have before making them, the better off you will be.
The Ratio That Determines if Your Dental Practice Will Be A Success
When considering opening or relocating your dental practice there are many factors to keep in mind. One ratio, above all else, needs to be considered as it plays a large role in determining if your practice will be a success.
Dentists – Avoid the Niche Trap!
In this Guide you will learn:
- What exactly is a ‘niche trap’ and why are they practice killers?
- How to recognize if you’re in one and how to get out of it.
- Why your current marketing may be turning off up to of your target market!
- Why ‘cosmetic dentistry’ is no longer a niche.
- and more..
6 Steps to Dental Marketing Quality, Consistency, and Longevity
If you’re like most of the dentists who come to us for marketing insights, you think we’re kidding when we recommend a direct mail campaign along with a solid digital campaign.
Direct mail? Nobody really does that any more, do they? It’s so old school. And it doesn’t even work. Nobody reads that stuff anymore.
8 Steps to a Fee for Service Dental Practice
The objective of this guide is to help the dentist and team navigate and implement what it takes to successfully complete a fee for service business model transition.
This could mean one plan or ten plans, depending upon the practice. Check out this guide to help you decide.
Dental Consumer Research: Unraveling the Mysteries
Before you build your marketing plan, you want to get to know whom you’re targeting. Market knowledge is power. It is the foundation of any successful marketing. You need to understand how your audience thinks, what they respond to, what repels them, and what motivates them to pick up the phone and make an appointment.
5 Steps to Make Google Ad Campaigns Consistently Effective for a Dental Practice
Google Ad campaigns are no different than any other advertising channel. Done correctly, they produce new patients for dental practices. They can be consistently effective when managed consistently and properly. Done incorrectly, it is just like every other advertising medium. You will waste a lot of money and walk away believing they don’t work.
